BSH Home Appliances Sdn Bhd
BSH Bosch und Siemens Hausgeräte GmbH is a corporate group operating worldwide, which posted annual sales of about 9.6 billion EUR in the year 2011. It stemmed from a joint venture set up in 1967 between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich). Today, BSH operates 42 factories in 13 countries in Europe, the USA, Latin America and Asia. Together with a global network of sales and customer service firms, the BSH family is today made up of about 70 companies in almost 49 countries, with a total workforce of over 45,000 people.
Within a comprehensive brand portfolio, the main brands are Bosch and Siemens.With its seven special brands (Gaggenau, Neff, Thermador, Constructa, Viva, Ufesa and Junker), BSH caters for the individual and diverse wishes of consumers in relation to brand names and products. Four regional brands (Balay, Pitsos, Profilo and Coldex) ensure a fine image and broad presence in their respective homemarkets. The product range encompasses large and small home appliances, floorcare and hot water appliances.
08.04.2014 - BSH increases revenue to over €10 billion for the first time in 2013
- Strategy for accelerated profitable growth introduced
- Substantial investments in regional presence, innovation power and brands
- Goal: outperforming market growth and expanding global market position